Truth, Lies and Marketing: An Era of Alternative Facts
Is It True or False?
More than 50 percent of eligible U.S. voters obtain all or part of their news from social media, where anyone can post "news" under the guise of credible journalism, for others to read and believe.
Fake news can have a serious impact on a business organization as well, affecting its reputation, employee confidence and customer trust.
What steps can communicators take to safeguard against erroneous information and incorrect assumptions before they take on lives of their own?
Join IABC/Pittsburgh for a panel discussion which will explore the relationship between ethics and fake news, examine how "alternative facts" can be synonymous with "spin," and provide tips on countering fake news about your own organization.
Date and Time
Thursday Jun 8, 2017
5:30 PM - 7:30 PM EDT
Thursday, June 8, 2017
5:30 - 7:30 p.m.
Location
Point Park University Center
for Media Innovation
201 Wood Street
Pittsburgh, PA 15222
Fees/Admission
$15 - Members
$25 - Non Members
$15 - Student Rate
$ 5 - Point Park Student Rate
Website
https://events.r20.constantcontact.com/register/eventReg?oeidk=a07ee2bd03n73efd987&oseq=&c=67c51360-
Contact Information
IABC/Pittsburgh
P.O. Box 23082
Pittsburgh, PA 15222
Send Email
Printed courtesy of www.paacc.com/ – Contact the Pittsburgh Airport Area Chamber of Commerce for more information.
850 Beaver Grade Road, Moon Township, PA 15108 – 412.264.6270 – info@paacc.com