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BEGIN:VEVENT
DTSTART:20170608T213000Z
DTEND:20170608T233000Z
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SUMMARY:Truth\, Lies and Marketing: An Era of Alternative Facts
DESCRIPTION:Is It True or False?\n\n\n\nMore than 50 percent of eligible U.S. voters obtain all or part of their news from social media\, where anyone can post "news" under the guise of credible journalism\, for others to read and believe.\n\n\n\nFake news can have a serious impact on a business organization as well\, affecting its reputation\, employee confidence and customer trust.\n\n\n\nWhat steps can communicators take to safeguard against erroneous information and incorrect assumptions before they take on lives of their own?\n\n\n\nJoin IABC/Pittsburgh for a panel discussion which will explore the relationship between ethics and fake news\, examine how "alternative facts" can be synonymous with "spin\," and provide tips on countering fake news about your own organization.
X-ALT-DESC;FMTTYPE=text/html:<div style="text-align: center\;"><br />\n<em><u><span style="font-family:arial\;"><span style="font-size:22px\;"><strong>Is It True&nbsp\;or False?</strong></span></span></u></em></div>\n\n<div style="text-align: center\;"><br />\n<span style="font-size:16px\;"><span style="font-family:arial\;">More than 50 percent of eligible U.S. voters obtain all or part of their news from social media\, where anyone can post &quot\;news&quot\; under the guise of credible journalism\, for others to read and believe.<br />\n<br />\nFake news can have a serious impact on a business organization as well\, affecting its reputation\, employee confidence and customer trust.<br />\n<br />\nWhat steps can communicators take to safeguard against erroneous information and incorrect assumptions before they take on lives of their own?<br />\n<br />\nJoin <u><em><strong>IABC/Pittsburgh</strong></em></u> for a panel discussion&nbsp\;which will explore the relationship between ethics and fake news\, examine how &quot\;alternative facts&quot\; can be synonymous with &quot\;spin\,&quot\; and provide tips on countering fake news about your own organization.</span></span></div>\n
LOCATION:Point Park University Center for Media Innovation 201 Wood Street Pittsburgh\, PA 15222
UID:e.2803.2694
SEQUENCE:3
DTSTAMP:20260416T044212Z
URL:https://www.paacc.com/events/details/truth-lies-and-marketing-an-era-of-alternative-facts-2694
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