High-Quality Content: What It Is, and How to Produce More of It
Have a marketing challenge? Whatever it is, someone has probably told you that the answer involves creating high-quality content. But what exactly does that mean? If you tell someone the solution is to “produce high-quality content,” you might as well have told them that the solution to their poor television advertising is to “create better advertising.” High quality content is an output. A solid strategy and implementation plan is what allows you to create the content that your audience needs and wants. Join IABC/Pittsburgh and PRSA Pittsburgh for this panel, which will explore different types of content strategy, the resources needed to execute it, how different audiences define high-quality content and how to measure your success.
High-Quality Content: What It Is, and...
Date and Time
Thursday Mar 30, 2017
5:30 PM - 8:00 PM EDT
Thursday, March 30, 2017
5:30 - 8:00 p.m.
Location
Point Park University Center for Media Innovation
305 Wood Street
Pittsburgh, PA 15222
Fees/Admission
$15 member/students
$25 non-members
$5 Point Park Students
Contact Information
Erin
(412) 582-8507
Send Email
Printed courtesy of www.paacc.com/ – Contact the Pittsburgh Airport Area Chamber of Commerce for more information.
850 Beaver Grade Road, Moon Township, PA 15108 – 412.264.6270 – info@paacc.com