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  • Digital Marketing Specialist

    Sierra Experts
    Job Description

    Digital Marketing Specialist

    Sierra Experts is looking for an experienced Digital Marketing Specialist to join our team. You will help us use web technologies to achieve our business growth goals. You will identify needs and new opportunities and aspire to increase brand awareness.

    If you’re a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you. For this position, you should be creative and comfortable working with a team.

    Ultimately, you should be able to effectively connect our brand with our online customers.

    Responsibilities

    The job responsibilities include but are not limited to the following (in no special order):

    Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
    Research products, services and current strategies to identify new opportunities
    Analyze web traffic metrics and suggest solutions to boost web presence

    Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
    Build strong client’s relationships through social media interaction
    Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
    Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
    Identify advertising needs
    Establish best practices in digital marketing
    Stay up-to-date with digital technologies developments

    Qualifications

    Proven work experience as a Digital marketing strategist or Digital marketing manager Demonstrable experience with SEO/SEM and CRM software
    Experience implementing and optimizing Google AdWords campaigns
    Solid knowledge of web analytics tools like Google Analytics

    Hands on experience with online marketing tools and practices Familiarity with web design and HTML
    Excellent verbal and written communication skills
    Strong analytical and project management skills

    BSc degree in Marketing, Advertising or relevant field Compensation & Benefits

    • Competitive salary based on experience and qualifications

    • Health, Vision and Dental Benefits

    • PTO, paid holidays

    Contact Information

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