Chamber membership is good for your business!

A new national study* reveals that membership in a local chamber of commerce can significantly
boost a business's image among consumers, and other businesses.

In a survey of 2000 U.S. adults, the study found positive perceptions of chamber members in a
number of areas, including overall favorability, consumer awareness and reputation, and likelihood
of future patronage. Some examples:

• Consumers who are told that a business is a chamber member are 51% more likely to be                                         highly aware of it and 57% more likely to think positively of its local reputation.

• When consumers know that a business is a member of a local chamber, they are 44%                                              more likely to think favorably about it.

Business decision-makers are 58% more likely to think positively
of Chamber members.

• For businesses who sell to other businesses, when decision-makers believe a business                                                    is a chamber member, they are 59% more likely to buy goods and services from it.

• 82% of respondents believe that the local chamber of commerce helps create jobs and                                                    promotes local economic development.

To tap into this goodwill, a business should not only join the local chamber of commerce and                                                participate, but also make sure consumers and other businesses are aware of that chamber affiliation.